Journal
Journal
Who I am and why I make cosmetics
I develop colour cosmetics in Kyiv — from the formula to the shade. A few words about how I got here and what matters most to me.
Read the story →Why cream-to-powder shadow doesn't slide
A short note on wear: what makes the formula waterproof and how it works on the eyelid.
Read moreADJUSTER 2.0: create your own shade
Pigmented drops that let you fine-tune any colour to yourself.
Read moreSTARTINT: one formula, dozens of shades
Cream-to-powder eyeshadow in a tube: how the formula is built and why it doesn't slide.
Read moreWhy every shade is a separate product
In most brands, shades are variants of one product. We do it differently — and for a reason.
Read more