Why every shade is a separate product

When you choose STARTINT, every shade is a separate product, not a "variant" in a dropdown list. This is a deliberate decision.

A shade is not just a colour. It is the specific behaviour of pigment: how it applies, how it wears, how it looks on different skin types. I want every colour to have its own page, its own photos, its own description, so you choose consciously, not blindly.

It is also better for me as a developer: I see each shade separately, I can refine it and track the wear of that exact colour.

Next, I'll tell you how our base formula works, one base, dozens of shades.