Alena Tofil
STARTINT
WHITE ART STARTINT Velvet Mousse Shadow
WHITE ART STARTINT Velvet Mousse Shadow
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Product details
Product details
Shade: rich, pigment-packed color
Matte finish · Vegan · Cruelty-free · Ultra-pigmented · One-swipe payoff · Long-lasting
Velvet in the tube. Suede on your eyes.
This is the mousse eyeshadow that gives you time to blend — no rushing, no hard edges, no starting over. The velvety matte formula glides on with a single swipe, melts into lids, and sets to a soft-focus, suede-like finish — formulated to resist creasing and fading for long wear.
Wear it alone for an effortless everyday look. Layer it under powder shadows to make color pop. Use it as a base formulated to resist creasing and help keep everything in place through long days.
Why it works: Waterproof once set — grips to lids without primer. Pigment-rich enough for one-swipe coverage; blendable enough for precise sculpting. Works with fingers, a brush, or both.
How to use:
- Start with clean, bare lids — no primer, foundation, moisturizer or serum. Any product underneath can cause creasing.
- Mix before each use: tap the closed tube upside down a few times, then open.
- Apply a thin layer with gentle patting motions, blending up above the crease. The formula stays workable, so take your time to perfect placement.
- Let it dry completely before blinking or adding more.
- For more intensity, add a second thin layer only after the first one has dried.
Always twist the cap firmly closed to keep the mousse fresh.
Product Volume: 10ml
About STARTINT: Pioneering velvet mousse eyeshadows since 2019. Every shade is mixed and tested by hand in our Texas lab — sourcing pigments from 40+ countries to build a color library you won't find anywhere else. Winner: Choice of the Year 2025. Mixed & filled by hand in the USA.
Vegan · Cruelty-free · Waterproof · Paraben-free
Ingredients
Ingredients
Application tips
Application tips
Thin layers work best. Start with one thin layer and let it set. If you want more depth, add one more thin layer on top. One thick layer applied at once breaks the effect instead of improving it. As with any good formula, beyond a certain point a bigger dose simply does not give a better result.
Professional results. No professional skills required.
Looks like rich pigment, feels like silk. The cream-to-powder formula gives a layer of color that lasts until evening, with a softness your skin enjoys wearing.
All 40 shades are different: in texture, in colour, in the way they apply and blend into the skin. Think of them as 40 different eyeshadows in one family. They may look similar and share one name, but no two are alike, even among the mattes. Some are denser, some are more fluid, and the pearls have a character all their own.
Moves effortlessly across the skin, giving you complete control before it sets.
Enough playtime to perfect every edge before the formula transforms into a long-wearing, crease-resistant finish.
Creates beautifully diffused color with naturally blurred edges instead of harsh lines.
Applies seamlessly with fingertips or brushes, even if you’ve never worn cream eyeshadow before.
A whisper-light layer delivers rich, even color without feeling heavy or looking cakey.
Developed through years of collaboration with professional makeup artists who demanded speed, precision, and reliability.
Dispenses exactly the amount you need while protecting the formula from air and contamination.
Unlike many cream formulas that dry out over time, STARTINT remains smooth and ready to use between applications.
Our signature neutral-based shades help soften unwanted pink, orange, and yellow undertones, even beneath powder eyeshadows.