Professional results. No professional skills required.
Looks like rich pigment, feels like silk. The cream-to-powder formula gives a layer of color that lasts until evening, with a softness your skin enjoys wearing.
All 40 shades are different: in texture, in colour, in the way they apply and blend into the skin. Think of them as 40 different eyeshadows in one family. They may look similar and share one name, but no two are alike, even among the mattes. Some are denser, some are more fluid, and the pearls have a character all their own.


Moves effortlessly across the skin, giving you complete control before it sets.
Enough playtime to perfect every edge before the formula transforms into a long-wearing, crease-resistant finish.
Creates beautifully diffused color with naturally blurred edges instead of harsh lines.
Applies seamlessly with fingertips or brushes, even if you’ve never worn cream eyeshadow before.
A whisper-light layer delivers rich, even color without feeling heavy or looking cakey.
Developed through years of collaboration with professional makeup artists who demanded speed, precision, and reliability.
Dispenses exactly the amount you need while protecting the formula from air and contamination.
Unlike many cream formulas that dry out over time, STARTINT remains smooth and ready to use between applications.
Our signature neutral-based shades help soften unwanted pink, orange, and yellow undertones, even beneath powder eyeshadows.

