• white matte waterproof eyeshadow base STARTINT
  • white eyeshadow base swatch matte finish
  • white eyeshadow base for graphic makeup
  • white matte waterproof eyeshadow base STARTINT
  • white matte waterproof eyeshadow base STARTINT
1 5

Alena Tofil

STARTINT

White Velvet Mousse Shadow Base – STARTINT by Alena Tofil (10 ml)

White Velvet Mousse Shadow Base – STARTINT by Alena Tofil (10 ml)

$20.00 USD
$20.00 USD $20.00 USD
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Shipping calculated at checkout.
Pair with
LUXQUISITE Silky Butter Eyeshadow - NOUGAT
LUXQUISITE Silky Butter Eyeshadow - NOUGAT
$23.00

Product details

Shade: rich, pigment-packed color

Matte finish  ·  Vegan  ·  Cruelty-free  ·  Ultra-pigmented  ·  One-swipe payoff  ·  Long-lasting

Velvet in the tube. Suede on your eyes.

This is the mousse eyeshadow that gives you time to blend — no rushing, no hard edges, no starting over. The velvety matte formula glides on with a single swipe, melts into lids, and sets to a soft-focus, suede-like finish that lasts all day without creasing or fading.

Wear it alone for an effortless everyday look. Layer it under powder shadows to make color pop. Use it as a crease-proof base that keeps everything in place — even through heat, humidity, and long days.

Why it works: Waterproof, sweat-resistant formula grips to lids without primer. Pigment-rich enough for one-swipe coverage; blendable enough for precise sculpting. Works with fingers, a brush, or both.

How to use: Before first use, flip the tube, tap gently on a surface to bring product to the nozzle. Squeeze a small amount onto the applicator or fingertip. Apply to the lid and blend immediately — the formula stays workable, giving you time to perfect placement. Always twist the cap firmly closed to keep the mousse fresh.

Product Volume: 10ml

About STARTINT: Pioneering velvet mousse eyeshadows since 2019. Every shade is mixed and tested by hand in our Texas lab — sourcing pigments from 40+ countries to build a color library you won't find anywhere else. Winner: Choice of the Year 2025. Crafted in USA & Ukraine.

Vegan  ·  Cruelty-free  ·  Waterproof  ·  Paraben-free

Ingredients

(EU & UScompliant): Isododecane,Cyclopentasiloxane, Mica,Trimethylsiloxysilicate,Dimethicone Crosspolymer, Dimethicone/Vinyl Dimethicone Crosspolymer,Hydrogenated Polyisobutene, Microcrystalline Wax, Polyhydroxystearic Acid,Disteardimonium Hectorite,Silica Dimethyl Silylate,Phenyl Trimethicone, Diisostearyl Malate, Dimethiconol, Octyldodecyl Stearoyl Stearate,Isononyl Isononanoate, Neopentyl Glycol Diethylhexanoate,C30-45 Alkyl Cetearyl Dimethicone Crosspolymer,Ozokerite, Copernicia Cerifera (Carnauba) Wax/Cera Carnauba/Cire De Carnauba,Lauroyl Lysine,Propylene Carbonate, Phenoxyethanol,Ethylhexylglycerin,Boron Nitride,Tin Oxide[+/-Titanium Dioxide(CI77891), Iron Oxides( CI77491, CI77492, CI77499)].

Application tips

Application Tips

Apply to clean, dry eyelids without concealer, foundation, or skincare products for maximum longevity. Make sure the eyelids are completely dry, oil-free, and free from any moisturizing residue. Lightly set the eyelids with a transparent or tinted powder before application.

Use a thin layer and blend evenly. Allow to set before layering—no heavy fixation required.

Removal: Use a waterproof makeup remover. Avoid wipes, soap, or abrasive materials.

View full details
Color meets texture

A splash of color. A touch of care.

Smooth flexible texture Locked-in pigment, no creasing Cares for skin, never dries

Looks like rich pigment, feels like skincare. The cream-to-powder formula gives a layer of color that lasts until evening — and a softness your skin enjoys wearing.

White Velvet Mousse Shadow Base – STARTINT by Alena Tofil (10 ml)
100%
Noticed comfort from the very first application*
97%
See their skin looking more even**
93%
Confirm all-day wear**
Consumer test results, 30 participants. *Immediately. **After 4 weeks.
White Velvet Mousse Shadow Base – STARTINT by Alena Tofil (10 ml)
I wanted to create a tint
That wears like a cream but looks like rich pigment — no heavy layered feeling, with the comfort of your favourite serum.
Alena Tofil
Founder & Formulator
Frequently asked questions
How do I use STARTINT?
Squeeze a small drop from the tube onto a clean, dry eyelid and blend with a finger, synthetic brush, or sponge within 5 seconds. After 30 seconds the product sets — don't move it after that.
Can I wear it on lips and cheeks?
Yes. The cream-to-powder formula is universal — use it as eyeshadow, lip color, or blush. Verified in a 30-participant consumer test.
How long does it last on the eyelid?
Until evening (~14 hours) without transfer, even on hooded or oily lids. In a 30-participant consumer test, 93% confirmed all-day wear.
Is it vegan?
Yes — fully vegan, with no animal-derived ingredients. Not tested on animals.
Is it fragranced?
No added fragrance. Only a light scent of the base ingredients.

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