STARTINT: one formula, dozens of shades

STARTINT is a cream-to-powder eyeshadow in a tube. At its core is one base on which more than 40 shades are built.

The idea is simple: develop a formula that applies like a cream and sets like a powder. At first the shade is flexible, easy to spread and blend with a finger or a brush. Within seconds it "sets" and then wears steadily, without creasing on the eyelid.

One base for all shades means predictability: you know how any colour will behave, because the technology is the same. Only the pigment and the finish differ, matte, satin or shimmer.